This report summarizes research from multiple sources to identify high‑demand digital products that are selling well globally and in the Indian market, with an eye towards platforms such as Gumroad, Stan Store, Instagram and other social media channels.
Global Digital‑Product Trends (2025–26)
|
Digital product category |
Evidence of demand & remarks |
|
Digital planners & templates |
Analysts note that simple productivity tools that save time and offer an immediate benefit are among the top sellers on Gumroad[1]. Examples include digital planners and e‑book templates that help creators publish quickly[2]. On social media and creative platforms (Etsy, Gumroad, Stan Store), planners and templates remain best‑sellers because they are low‑priced yet valuable. Printful’s 2025 overview lists Canva templates, website themes/UI kits, resume templates and Notion templates among its most profitable digital products[3]. |
|
Social‑media content kits & notecards |
Gumroad success analyses emphasize that creators must market their products themselves; social‑media content kits (e.g., ready‑to‑use Instagram templates and swipe files) help other sellers market their own products and therefore sell well[4]. These kits are also highlighted by Printful as social‑media content packs, appealing to small businesses wanting quick, consistent posts[5]. |
|
Online courses & micro‑courses |
Online learning continues to grow rapidly. Printful lists online courses among the most profitable digital products, noting that platforms like Teachable and Thinkific provide recurring revenue opportunities[6]. Stan Store’s guide points out that many creators succeed with just one micro‑course rather than a large program and that Stan sellers have collectively earned over US$300 million from digital products[7]. |
|
E‑books & mini guides |
Simple, problem‑solving e‑guides (10–20 pages) are easy to create and sell well on Gumroad because customers want quick solutions[8]. E‑books remain a profitable category on Amazon KDP and other marketplaces[9], and the ability to self‑publish makes them accessible worldwide. |
|
Printables, journals & planners |
Printful notes strong demand for printable wall art, digital stickers, journals and goal‑setting planners[10]. These items cater to students and busy professionals who want customizable, affordable resources. |
|
Digital art & design assets |
Printable art (inspirational quotes, abstract designs) is popular on Etsy and Gumroad[11]. Other profitable assets include graphics, icons, UI kits, Lightroom presets, photo filters and stock photos/videos[12]. These items sell repeatedly because they provide creative resources for web designers and content creators. |
|
Music & audio files / royalty‑free tracks |
There is growing demand for background music, beats and guided meditations. Printful points out that musicians and sound designers can monetise their work via Gumroad and BeatStars[13]. Meditation and wellness recordings are particularly popular, allowing creators to target the expanding wellness market. |
|
Memberships & subscriptions |
Digital memberships offering exclusive templates, tutorials or coaching generate recurring income. Printful lists memberships among top digital product types[14]. Stan Store stresses that many creators start by offering a simple product and later add memberships to build community[7]. |
|
Mobile apps & software |
Even simple productivity apps (habit trackers, budgeting tools) can attract loyal users. Printful highlights mobile apps as a valuable digital product with subscription or in‑app purchase revenue[15]. |
|
Notion templates & AI‑enhanced products |
The rise of productivity platforms like Notion has created a booming market for templates (goal‑setting, content planning)[16]. AI‑powered prompt packs and spreadsheets are also trending, as users seek ways to integrate artificial intelligence into their workflow. |
|
Niche & speciality kits (e.g., finance or fitness) |
Stan Store’s guide groups digital products by creator type. For finance creators, popular products include budget trackers, savings‑challenge kits, side‑hustle starter guides and debt‑payoff calculators[17]. Fitness creators sell 7‑day challenges, meal‑planning guides and habit trackers[18]. This niche‑first approach helps creators stand out in crowded markets. |
Why these categories sell
Research indicates that digital products succeed when they solve a specific problem quickly, offer instant value and target beginner‑friendly markets[19]. Low price points (US$1–15) combined with high perceived value encourage impulse purchases[20]. Bundling related products (e.g., planner + journal + stickers) can further increase perceived value[21]. Because platforms like Gumroad and Stan Store provide minimal organic traffic, successful sellers invest in social‑media marketing and community building[4]. Social‑media content kits support this marketing need and thus sell well.
Indian Digital‑Product Landscape (2026)
India’s digital market is expanding rapidly thanks to rising internet penetration, smartphone adoption and a preference for online learning. Shiprocket’s 2025/26 report highlights that digital products have low overhead, no inventory and high scalability, making them attractive to Indian entrepreneurs[22]. The market is projected to reach US$33 billion by 2030 with a CAGR of ~9.9%[23].
|
Digital product category |
Evidence of demand in India |
|
e‑Books |
The Indian e‑book market is forecast to reach US$255.36 million by 2025[24]. Popular topics include personal finance, self‑improvement and career guidance. Self‑publishing platforms like Amazon KDP make it easy to sell to Indian readers[24]. |
|
Online courses & e‑learning |
India’s e‑learning market is expected to exceed US$10 billion by 2025[25]. Courses covering coding, business, design, language learning and exam preparation are in high demand, especially via platforms like Teachable, Coursera and Graphy[25]. |
|
Printables, planners & templates |
Printables such as planners, budget trackers and study guides are becoming popular among Indian students and professionals[26]. The Indian digital printing market is projected to reach US$2.9 billion by 2033, growing at 7.8% CAGR[26]. |
|
Mobile applications |
India has over 1.2 billion mobile users and 600 million smartphone users[27]. Apps for productivity, gaming, meditation and cooking can generate revenue through freemium models or in‑app purchases[28]. |
|
Memberships & subscription services |
Subscription‑based products have seen a 437% revenue increase over the past decade[29]. Indian consumers subscribe to premium newsletters, fitness coaching and stock‑market insights for recurring benefits. |
|
Fonts & typography kits |
With businesses seeking unique visual identities, the global font and typeface market is projected to grow to US$1.33 billion by 2031[30]. Offering exclusive font bundles in Indian languages can appeal to local brands. |
|
Design assets & graphics |
High‑quality design assets (icons, illustrations, UI kits) are essential for Indian web and app developers. Selling such assets can attract customers across various industries[31]. |
|
Planners & templates |
Digital planners (budgeting sheets, meal plans, business strategy formats) are gaining popularity. The digital planner app market is expected to grow from US$7.8 billion in 2023 to US$25.6 billion by 2031 (17.1% CAGR)[32], indicating significant potential. |
|
Stock photography & video |
The global stock‑photo market is forecast to rise from US$3.3 billion in 2020 to US$4.8 billion by 2028[33]. Indian photographers can earn passive income by licensing images through platforms like Shutterstock. |
|
Music & audio tracks |
Royalty‑free music and sound effects are sought by advertisers and filmmakers. The stock music market is projected to reach US$2.03 billion by 2028[34]. Indian composers can monetise tracks for films or YouTube. |
|
Social‑media templates |
The global social‑media market is projected to reach US$466 billion by 2029[35]. Ready‑made templates for Instagram, Facebook or LinkedIn help businesses produce consistent visual content and are in high demand. |
|
Meditation & wellness guides |
Growing interest in mental health and wellness has boosted demand for digital meditation guides. The digital wellness app market is predicted to reach US$26.19 billion by 2030[36]. Niche products (e.g., stress relief for professionals, sleep meditations) can carve a unique space. |
Strategic Insights & Sustainable Niche
- Leverage problem‑solving templates & planners. Across markets, products that save time and simplify tasks—like digital planners, financial trackers, Notion and Canva templates—consistently rank among the best sellers[8][3]. They appeal to beginners and offer immediate value. Bundling complementary assets (planner + journal + habit tracker) increases perceived value and raises average order value[21].
- Offer niche‑specific packs. Stan Store’s niche‑based framework shows that targeted kits—e.g., budget trackers and savings challenge kits for finance creators, or 7‑day fitness challenges for fitness creators—help creators stand out[17]. Identify a demographic (Indian teachers, micro‑business owners, spiritual seekers) and design a suite of digital products addressing their specific pain points.
- Localize for the Indian market. Language and cultural relevance are key. The Indian market values products in Hindi and regional languages (e‑books, planners, meditation guides). Offer fonts and typography kits in Devanagari or other scripts[30]. Combine global trends (templates, planners) with local themes (exam prep guides, vernacular business templates).
- Bundle digital + educational content. Consider linking products to a short video lesson or micro‑course. With India’s e‑learning market projected to exceed US$10 billion[25], combining an e‑book or template with a short course can justify higher pricing and foster community.
- Use social media as a sales channel. Since platforms like Gumroad do not drive organic traffic, marketing via Instagram, Facebook and WhatsApp is crucial. Build trust by offering free tips, demonstrating product use, and providing user‑generated testimonials. Social‑media content kits you create can double as a lead magnet and a sellable product[5].
- Create a sustainable system – Vernacular AI Content Factory (enterprise potential):
- Idea: Provide a subscription‑based toolkit that helps Indian teachers, tutors and small businesses generate local‑language content using AI. The toolkit could include Notion/Canva templates for lesson plans, social‑media posts, exam‑prep worksheets and financial trackers, along with training videos on ethical AI use.
- Why it works: It synthesizes global trends (templates, planners, AI prompts, courses) with Indian market needs (vernacular content, education, small‑business support). The subscription model creates recurring revenue[29]. Schools and coaching centres can adopt the system to save time and remain compliant with emerging AI policies.
- Product ladder: Offer an entry‑level Hindi mini‑course on AI basics for ₹99, a mid‑level template bundle for ₹297 and a comprehensive 7‑day AI classroom workflow bootcamp for ₹497. This mirrors best‑selling product pricing strategies (low price + high value)[8] while building towards enterprise packages.
By focusing on high‑demand digital product categories—planners, templates, e‑books, online courses—and tailoring them to India’s linguistic and regulatory environment, creators can build a sustainable digital‑product business with both consumer and enterprise appeal.
[1] [2] [4] [8] [9] [19] [20] [21] Best Selling Products on Gumroad 2025: Top Digital Trends
https://www.accio.com/business/best-selling-products-on-gumroad-2025
[3] [5] [6] [10] [11] [12] [13] [14] [15] [16] The 20 Best Digital Products to Sell Online in 2025 | Printful
https://www.printful.com/blog/digital-products-to-sell
[7] [17] [18] 125+ Profitable Digital Product Ideas for Every Type of Creator – Stan Blog
https://stan.store/blog/digital-product-ideas/
[22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] 12 Most Popular Digital Products to Sell Online (2026) – Shiprocket
https://www.shiprocket.in/blog/top-digital-products-to-sell-online/